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Deveron Projects

The Town Is The Venue
What is ARTocracy about? What is ARTocracy about?

The Town is the Venue

Our Approach

Deveron Projects based is based in the rural market town of Huntly, Scotland. We connect artists, communities and places through creative research and engagement.

The town is the venue describes the framework in which we work and contribute to the social wellbeing of our town. We inhabit, explore, map and activate the place through artist driven projects. Huntly’s small town context, its 18th Century streets and the surrounding Aberdeenshire countryside offer an abundance of possibilities to work with. We have engaged with local people and their clubs, choirs, shops, schools, churches, bars and discos here since 1995.

/ ARTocracy in the Making

art + - cracy Greek κρατία – power

ARTocracy is the creative work method we use within the town is the venue framework. It suggests that all people have creative power, which reaches far beyond the walls of a gallery or art centre.

Artists, we believe, are cultural activists who can energise people and communities, adding vitality to our society. Creative and playful processes can be employed to untangle and overcome real-life challenges, defuse conflict, solve problems and open up new possibilities.

/ The Handbook

The term ARTocracy was coined by Nuno Sacramento and Claudia Zeiske in their 2010 book of the same title: ARTocracy - Art, Informal Space and Social Consequence: A Curatorial Handbook in Collaborative Practice 

  • Read more about the book
  • Click here for a PDF sneak peek
  • Watch Claudia and Nuno present the book at Glasgow School of Art in early 2011 on Vimeo
  • Buy the book from our online shop

/ Act Local

Working in our hometown with artists from around the world connects our local communities with the international sphere.

Deveron Projects draws inspiration from Sir Patrick Geddes, the Aberdeenshire born father of town planning who viewed society as a bio-diverse interconnected system. By adopting his plural approach, we seek to respond to the many interests and needs of all age groups, cultures and demographics in our community.

Geddes’ model of PLACE / WORK / FOLK inspires how we look at our HOME and informs our project themes.

/ The 50/50 Principle

The 50/50 Principle is our guideline for a socially engaged work practice, balancing artistic endeavor with everyday life. For example:


/ Live where you work

In keeping with the town is the venue, we – artists and art workers – live/work in the town. Being part of local life helps create a better understanding of the culture, its strengths, its problems and how they can be solved. This way the artist has a role like any other worker in the town

Visit us at our base in the Brander Building in Huntly’s town square.