/ Our approach
The town is the venue describes the framework in which we work and contribute to the social wellbeing of our town. We inhabit, explore, map and activate the place through artist driven projects. Huntly’s small town context, its 18th Century streets and the surrounding Aberdeenshire countryside offer an abundance of possibilities to work with. We have engaged with local people and their clubs, choirs, shops, schools, churches, bars and discos here since 1995.
/ ARTocracy in the Making
art + - cracy Greek κρατία – power
ARTocracy is the creative work method we use within the town is the venue framework. It suggests that all people have creative power, which reaches far beyond the walls of a gallery or art centre.
Artists, we believe, are cultural activists who can energise people and communities, adding vitality to our society. Creative and playful processes can be employed to untangle and overcome real-life challenges, defuse conflict, solve problems and open up new possibilities.
The term ARTocracy was coined by Nuno Sacramento and Claudia Zeiske in their 2010 book of the same title. The book systematically explains how the creative process is applied through its layers of people, context, processes and outcomes/outputs.
Art, Informal Space and Social consequence: Handbook for socially engaged practice
ARTocracy, authored by Claudia Zeiske and Nuno Sacramento, provides an insight into the organisation of collaborative projects through hands-on practice and applied examples. It provides practical guidance–from the definition of each theme to the selection of artists, as well as key strategies for funding, marketing, education and artistic output–paying tribute to the precarious balance between artistic quality and social consequence.
When one thinks about art, public space and town planning, particular images spring to mind: big sculptural objects in squares, on roundabouts or at crossroads. Or maybe a landmark that relates to the architecture to make a place look more attractive. There are plenty of valid approaches that have been explored in relation to art and public space. In this book, our approach moves along slightly different lines. It operates in the autonomous world of art–relating to a history of conceptual traditions, but at the same time extrapolating themes from society and daily life–and with a clear purpose. The book explains how projects will be implemented in practice, from the definition of topic, to the invitation of artist, but also funding, marketing, dialogue, education and artistic output. It provides an insight into the organisation of collaborative projects according to their many successive stages, while showing applied examples.
The book features a foreword by Paul Shepheard and essays by Lucy Lippard and Nina Möntmann.
Want a sneak peek of the publication? Click here for a pdf of what's inside. You can also watch Claudia and Nuno present the book at Glasgow School of Art in early 2011 below:
Now available from our online shop.