People want to experience places in new ways and through new lights. The tourism industry is being questioned and reinvented by artists who offer something a bit different to visitors, while aiming to stay true to the place itself.
The Walking Institute will ask how artist-led walking projects can contribute to tourism and wider economic development locally in Huntly and the North East of Scotland, and how these experiences could be transferred to other places. The key market groups which we will target are: local people, looking at their place afresh; tourists to the region; those interested in outdoor and/or cultural tourism; and the growing walking artist network and related disciplines from academia. As such, the programme–while staying true to the sense of place–will offer new ways to interact with cultural and outdoor tourism that can be full of discovery, going beyond what is usually on offer in the Scottish visitor market.
In order to do this, the Walking Institute will work with local accommodation providers, food and drink outlets as well as heritage and environmental groups and existing tourist attractions.