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Deveron Projects

The Town Is The Venue
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Jacques Coetzer_ Gordon Arms
Coezte Gordon Arms TC 2

The Town Is The Venue Town Collection

Jacques Coetzer

Room to Roam, 2008

The Gordon Arms Hotel, The Square

Chalk on blackboard

How do you brand a place?

Jacques Coetzer developed the idea (based on George MacDonald’s poem) that Huntly gives its inhabitants and visitors Room to Roam – a theme that became the branding for the town. A new logo and a town anthem (from a collaboration between Waterboys singer-songwriter Mike Scott and a new town choir) was made. One trace of Coetzer’s project is the blackboard carrying the lyrics to the town’s new ‘anthem’. This item is located in the Gordon Arms Hotel reception area, where rehearsals for the choir took place.

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