Jacques Coetzer first came to Huntly from South Africa in spring/summer 2008 to develop a brand for Huntly. He was joined by his wife Leán and children Juliana and Jan, who both attended the local Gordon Primary school. He came back to collaborate with the Caravan Gallery for a branding project of Aberdeenshire in 2013.
Jacques returned to Huntly in February 2017 to begin his project Room to Reinvent, an approach to town regeneration. As part of the project he has opened up a pop-up cafe in town, People's Cafe at No.11 Gordon St.