Jacques Coetzer came to Huntly from South Africa and was in residence for the first half of 2008 with his wife Leán and children Juliana and Jan, who both attended the local Gordon Primary school.
Branding exercises, to attract tourists to towns and cities are now common all over the world. Often, tens of thousands of pounds are spent, employing a PR or design company, where a slogan or logo is created as well as a marketing plan. This all hopefully boosts the local economy. As a result of such an exercise, in the early 1990s, Huntly was branded as the 'family town'. The local community, however, felt that Huntly has much more to offer than just being the 'family town'. This project explored how tourism branding can change, or reinforce, the town’s sense of identity.